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Clickthrough Analysis

The most important thing about your email newsletters is: Does anyone read them? What links do the readers click on - and who clicks them?

Nothing is more valuable than detailed information about the interests and preferences of your customers. And with our clickthrough analysis, nothing is easier to know!

  • Who clicks on what links
  • Who opens the emails
  • The source campaign
  • When did the action happen
  • Where (works in most countries down to the city level)
  • What language is preferred
Clickthrough Screenshot
 

Workflow integration

As you know, clickthrough analysis in itself is nothing new. But with our deep integration into Microsoft CRM you can achieve much more than what is possible with traditional systems:

  • React on specific clicks with an action of your choice
  • Insert / remove customers from / to marketing lists
  • Create tasks for the sales team on specific link clicks
  • Do everything you want - it is just up to your imagination
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