You need to know if your campaign is successful. And that is the reason that you need statistics.

You get some predefined statistics showing you:

• Number of sent emails
• Number of total / unique opened emails
• Number of total / unique clicks
• Clickthrough Top-Ten

Due to the deep integration with Microsoft CRM, you can create your own statistics with SQL Server Reporting Services.

The "Link Click" and "Email Opened" actions are just plain, standard CRM entities. And that enables you to use all the tools as for every other entity.